Are you paying too much for marketing that doesn’t work? If you’re not enjoying your marketing, then neither are your customers. When marketing becomes fun and easy to understand, it’s very profitable. Anyone can learn how to market. Everyone in your organization should. This presentation explains why marketing is everyone’s job, from the executive suite to the mailroom. Linda Ruhland demystifies marketing technology and translates it into common-sense language and relevant advice. She provides practical insights and tips on how to make marketing meaningful, engaging and rewarding for all.
Format: 90-minute keynote, one-day workshop, or 60-minute breakout
This program is perfect for:
- Senior management
- Sales and marketing teams
- Entrepreneurs
Value to Audience Members:
Participants take away a renewed perspective and ideas for developing good marketing practices in their daily routines:
- New marketing practices that replace obsolete assumptions
- Uncover the Sweet Spot that customers find irresistible
- Core, unchanging principles in an ever-changing world
- Your Brand Universe and how to navigate it
- How Short Cuts and Silver Bullets blind you to your real impact
- Why new technology is no replacement for marketing fundamentals
- What metrics do and don’t tell you
- Why marketing is part of the bigger picture of your business